January 8, 2020
Location-Based Environment: Know How VR Can Help to Choose the Perfect Match
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January 8, 2020
Location-Based Environment: Know How VR Can Help to Choose the Perfect Match
Vivek Sonchhatra is the Online Marketing Expert and Blogger. He is an experienced writer with expertise in the field of Online Marketing along with Social Media, Paid Advertising, SEO. All the blogs he writes are aimed at providing credible help and insights for readers who want to stay updated all the time.
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The new platform has emerged with each and every new business these days, and VR is one of them. Many of the industry has started using VR technology to boost the success of their business and stay ahead in the tough competitive market. They are adopting this latest technology for mobile app development also so that they can easily provide the best ever experience to the customers on their demand. Due to this virtual reality, technology has gained massive popularity in recent times and has also has experienced fast-paced in investments and innovative solutions. 

Location-based VR has also created a massive buzz in the market nowadays. Providing location-based entertainment (LBE) to the users can sound to be an inerrable decision, but it’s one such decision that helps businesses to increase customer engagement and reach more customers worldwide. According to a recent survey, it was found that the location-based market is estimated to reach worth around $12,324.7 minimum by 2027.

Ways to Choose Perfect Technology Partner for Your Location-Based VR

Now the choice of the modern generation has changed drastically, they have just shifted from the plunge to the latest VR Niches. Still, there are various hurdles that businesses and customers face while adopting VR as entertainment. Ans happens because VR tools and equipment are much costly for the average users who want to use it, and also many of the users are underestimating the immersive power of it. 

But by creating a location-based VR environment, businesses can naturally step ahead and can shape their mainstream appeal. It also helps them to create user-friendly content so that they can easily win the market and trust of more and more customers worldwide. In one of the reports, it was reported that Hong Kong-based VR enterprises have successfully raised more than $68 million from investors while just Andreessen Horowitz raised around $65 million for their business. This has become possible because they have adopted the right technology i.e., VR technology, for enhancing the experience of the audience. You can also choose the exact match by making the right technological choice that is the latest trend in the market. Check the list of top companies which has adopted location-based VR:

The Void 

One of the best examples of implementing the location-based VR (LB VR) model is Void. Recently the company has managed to provide interactive experiences to users in eleven different cities. It has created a huge buzz around the world with ‘Wreck-It Ralph’, ‘Star Wars: Secrets of the Empire’, ‘Ghostbusters: Dimensions’, and many others. Recently it was found that the son of Rupert Murdoch, James Murdoch has invested around $20 million in the LB VR, Void LLC.

The location-based VR environment is growing speedily, numerous Sandbox VR games are operated in different locations and countries. Now users can easily know about the game through the ads placed by the ppc agency and can experience the working of the game in the real world. While playing games that are developed using LD VR, they can have different and extraordinary gaming experiences and will feel that they are really a part of the particular game. 

Hologate

One of the well known location-based companies is Hologate, which has put its best to offer an excellent experience to the customers all the time. It provides different and multiplayer experiences to the users whenever they demand to have it from them. A large Hologate`s install base can be seen in other locations like casinos, theme parks, movie theatres, and so on.

Hologate concentrates on turnkey solutions, which helped them earn and deliver extra revenue to other agencies that coordinated with them. More than 2 million players have been surpassed and used to gain average ROI within just eight months, this LB VR provider can be considered as one of the most successful multiplayer worldwide. 

Sandbox VR

Sandbox VR is one of the successful location-based VR startups, which raised around $68 million just at the beginning of the year. Andreessen Horowitz hopped to expand the same to different countries like Chicago, Austin, New York, and many others. This LB VR company has recently garnered more than $11 million from various sources. The CEO and Founder of Sandbox VR, Steve Zhao, took the support of all sources as a vote of confidence in a location-based VR environment. They also expressed that it possesses a remarkable ability to provide a new and engaging medium for the future in various fields like storytelling, sports, music, and so on. (Source)

Dreamscape 

Swiss computer scientist Sylvain Chague and Caecilia Charabonnier along with Ronald Menzel (business entrepreneur) developed and introduced the new and engaging platform in 2016. This advance platform poses the ability to track six people, respectively, in VR. The excellent idea attracted many of the people towards it, Walter Parker, Kevin Wall, Aaron Grosky, and Bruce Vaughn are some of the famous names which were connected with the same. 

Dreamscape producers and Swiss technologies came up with the new idea and introduced Dreamscape Immersive which provides much advance and engaging experience to the users then Dreamscape. With the advent of Dreamscape immersive, the venues of Dreamscapes began rolling out. Dreamscape is thinking of expanding its branch in Dubai and Ohio after achieving massive success in Los Angeles and Dallas. (Source)

Spaces

Spaces are very famous for Terminator Salvation: Fight For The Future, among the users. Shiraz Akmal and Brad Herman together started Spaces with the aim to provide immersive experiences to the kids. Some of the locations for Spaces include China, America, Japan, and so on which is coming soon. 

Team of 4 members can grab Terminator experience, they can easily be outfitted in VR gear from head to toe. Users can also move freely on a shaking platform and can use a blaster. Spaces are one of the best examples which have heat lamps users experience and have brought animation in our real life. It offers home videos to enhance the experience and nice little souvenir. 

Avatarico

With each passing year tackling immersive experience has become more appealing with VR escape games. And one of the major developers of location-based VR is Avatarico. It developed an excellent product for the users, which helped them to earn ROI just six months after it’s an introduction to the market.

This VR product was developed keeping in mind the mass audience which includes corporate parties, families, and more. 6 players only require 270 sq ft space to experience the new adventure in the real world. The company has VR pioneering for more than 5 years and helps them gain 50% Net Promoter Score. (Source)

Hurry Up! Choose the Right Model & Technology Partner for Your Business!

Many firms are striving to create LB VR for their businesses as they clearly know that this can help them to engage more customers and earn high returns on investment. And if you are also planning to invest in location-based VR then you have to pay attention to various factors which are listed below. 

  • Operations.
  • VR development.
  • Find ways to provide a scalable system to users. 
  • Be innovative. 

Investing in LB VR can be the best option for your businesses as it has created a huge buzz worldwide. You can even use different tricks and tactics to target mass audiences through right and effective marketing strategies. Also, focus on market analysis to collect data that can help you to create excellent VR products that respond to all the demands which have been raised by the users in the market. 

4 Comments
2021-12-08 01:17:35
2021-12-08 01:17:35

Appreciate the share

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2021-12-08 01:17:12
2021-12-08 01:17:12

New points raised!

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2021-12-08 01:16:52
2021-12-08 01:16:52

Thoughtful read

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2021-10-08 19:27:21
2021-10-08 19:27:21

This article is really helpful. Thanks for sharing, I look forward to hearing from you soon.

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