The Brand Safety Institute (BSI) is focused on educating and certifying people from the biggest brand marketers, advertising agencies, AdTech companies, and digital publishers in the world to support the mission of improving the digital advertising ecosystem. Neal Thurman, Co-founder of BSI, discusses the growing importance of Brand Safety in digital advertising and the development of the organization and its digital curriculum with Adobe Captivate Prime at the center of it.
The Brand Safety Institute (BSI) is focused on educating and certifying people from the biggest brand marketers, advertising agencies, AdTech companies, and digital publishers in the world to support the mission of improving the digital advertising ecosystem. Neal Thurman, Co-founder of BSI, discusses the growing importance of Brand Safety in digital advertising and the development of the organization and its digital curriculum with Adobe Captivate Prime at the center of it.