Training as a Customer Acquisition Strategy

How delivering on customer need for e-learning lead Cytiva to integrate a headless LMS into an existing digital hub to deliver customer facing educational and training content via our website. The presentation will cover the customer need, describe the platform and explain how this will improve Cytiva’s customer experience, add valuable & timely insights to the commercial Sales and Marketing organisation and add enhance our understanding of customer behaviour.

Training as a Customer Acquisition Strategy

How delivering on customer need for e-learning lead Cytiva to integrate a headless LMS into an existing digital hub to deliver customer facing educational and training content via our website. The presentation will cover the customer need, describe the platform and explain how this will improve Cytiva’s customer experience, add valuable & timely insights to the commercial Sales and Marketing organisation and add enhance our understanding of customer behaviour.