source: pixabay.com

In 2023, the number of app downloads around the world is anticipated to be 299 million. That is how important mobile apps have become. Do you know that humans have shorter attention span than goldfish (9 seconds)? The average attention span of a human is 8.25 seconds. But why compare the two figures? Well, that is because if you want to build a mobile app, you need to design a stunning user experience and interface. You need to build a mobile app that can catch the attention of your users in just one click.

Poor user experience is one of the major reasons why mobile apps fail. Hope you don’t want to make the same mistake! So, how can you attain a positive user experience without suffering through restless days and sleepless nights?

Let’s find out.

What is Mobile User Experience and Why is it important?

A mobile app user experience is how a user feels when using or interacting with an application on their hand-held devices.

Delivering a solid user experience is important because it can significantly impact your business growth and user retention. Through a good UX, you can build a better relationship with your users and increase your brand’s value.

To be precise, a good user experience design can benefit your business in the following ways:

• Increase your conversions.
• It severely reduces the cost of fixing bugs and making changes to your app at a later stage.
• It can help you rank #1 in Google search results.
• Helps you build a loyal customer base.
• It can help you spread positive “word of mouth.” 

Best Practices for Providing an Excellent User Experience

No one will tell you the secret to designing the best user experience. You have to learn it through practice.

But that just takes time! Don’t worry; you can always approach the Best Mobile App Designing Company. They will use the following tactics to design a flawless UX for your app.

Simple Onboarding and Login 

The starting point of the user’s interaction with the app is called onboarding. The onboarding flow should be short, easy to grasp, and, above all, eye-catching.

Onboarding is where the user learns about your app, its key features, and what you offer. A convenient login goes hand-in-hand with simple onboarding. Let the users use their phone numbers, Facebook, Google, Apple ID, Fingerprint, or Face ID to sign up and log in.

For example, see how the Gojek Clone App user experience is designed:

Minimize Content and Keep it Legible 

You cannot add the same content as a website to a mobile app. You have to be concise. Mobile screens are smaller, so larger and longer content can make readability harder for users.

Content is an essential part of the user experience, and you cannot goof up here. Don’t cram up the screen with content, visuals, and bright colors.

The text should be visible. So maintain good visual clarity.

Here is an example of legible and not-legible content:

Source: Medium

Simplify Navigation Throughout the App  

If your navigation is not simple, users may get lost and may never reach the checkout process at all.

Design a menu that clearly mentions everything and is accessible even when the user is operating the app with a single hand.

It might sound funny, but you have to follow the hand-reach comfort zone rule for your mobile app.

Source: Interaction Design Foundation

Here are some rules that are followed to create simple navigation:

• Clearly labeled menus, including the icons and graphics.
• Shortcuts are provided to access key services/functions. 
• Links are placed clearly.
• The buttons and tabs of the mobile app are kept at a minimum of 30×30 pixels (7–10 mm).

Faster Loading Speed

Google says that 70% of users will easily abandon an app if it doesn’t load quickly. Now, that statement clearly expresses the importance of having a quicker screen loading time.

To ensure that your mobile app has a quick loading speed, the Mobile App Designing Company does the following:

• Optimize the visual content.
• They apply quality heuristics like a11y compliance, check for missing screens, and rectify typographical errors.
• To further improve the mobile app’s loading speed, they use plugins and tools.

Customer Feedback 

Getting direct feedback from your customers is the best way to fix a problem they are facing. It can be a game-changer for you.

Listening to what the user wants is one of the most significant parts of the entire mobile user experience design.  You must understand what your user wants and how they are feeling while using your app.

Draw some insightful conclusions by collecting customer feedback. Implement them to improve the app and enjoy the perks of building a happy and satisfied customer base! 

Final Thoughts:

A seamless user experience can benefit you in a gazillion ways!

Mobile app usage is only going to increase, so it is best for you to realize the importance of a flawless user experience design.

It is a daunting task, but you can always reach out to the Best Mobile App Designing Company. There is still a huge percentage of an underserved audience, and by launching a mobile app with exceptional UX design, you can convert them into paying customers.

Depending on your industry, you can develop an app that works in line with your business goals. 

So, why miss the opportunity to design a seamless user experience for the app since you have great tips to follow too?