December 26, 2016
5 Things to Never Put in eLearning
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(6)
December 26, 2016
5 Things to Never Put in eLearning
I've been an eLearning designer and developer since 2005. In 2015 I started my own eLearning design company. I began creating Adobe Captivate video tutorials to help promote my business through my YouTube channel at https://youtube.com/captivateteacher. My intention with my YouTube videos was to attract attention from organizations looking for a skilled Captivate developer. This strategy proved successful as I've worked with clients worldwide, helping them build highly engaging eLearning solutions. In addition, my YouTube channel presented another benefit of attracting aspiring Captivate developers to seek me out as a teacher. I now offer online and onsite training on Adobe Captivate, teaching users the skills to build engaging and interactive learning.
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Actual Employees

I’m all for saving some money when creating your content, but using pictures of actual company employees is a risk. Imagine using a photo of several of your employees for your harassment prevention online course. Several months later, one of those employees is fired for sexual harassment. Suddenly your eLearning will be very inappropriate and will require unnecessary updating.

Content You Don’t Own

Whether you are a freelance contractor or an employee this can get you into hot water when the actual content owner decided to take the company or you to court. Even if you embed a YouTube video into your course, you should reach out the original content owner to make sure it’s okay to provide your students with the link.

Pop Culture References

No matter how popular the reference is, there will always be one or two people who don’t understand it. This will alienate your audience. 

An instructional designer I once knew put a video clip of Bud Abbot and Lou Costello’s “Who’s on First” comedy routine within their training. He was trying to illustrate how easy it is to not understand what someone is saying. 

This video would be fine for most North American’s beyond a certain age. Unfortunately, a younger viewer may not be familiar with the comedy duo, or for employees who are new to this country may not understand it at all. 

Humor (The Kind That is in Bad Taste)

Similar to the pop culture reference, you run the risk of alienating anyone for whom the humor goes over their head. Not to mention the problems you might face if your joke actually offends one or more from your audience.

Optional Content

I think we have all been there when a subject matter expert attempts to cram as much material into your eLearning as possible. Online learning should be clear and concise. Any “nice to have” information is a waste of your audience’s time. Stick to the learning objectives and if you do put optional content in the course, clearly mark it as something that can be skipped, or for informational purposes only.

 

6 Comments
2016-12-28 19:32:52
2016-12-28 19:32:52

I agree with MJ that as long as you have the requisite paperwork you should be OK. I think the impact of an employee being fired for sexual harassment would depend on the size of the organization. For a larger organization an employee being terminated would have less of an impact for the organization as a whole as most organizations will not release that sort of information. Another point to consider is that should anyone know about it it may even become a learning moment for them in the sense that everyone they realize that no one is immune from harassment. By no means am I advocating for using it as a teaching moment rather it becomes and intrinsic “aha” moment so to speak.
For a smaller organization I would tend to lean your way Paul especially if they have a high employee turn over rate as that can get particularly complex making sure you have the required paperwork etc.
Thanks for putting your ideas down here its always great food for thought.

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Wayne Armstrong
's comment
2016-12-28 20:28:18
2016-12-28 20:28:18
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Wayne Armstrong
's comment

Another thing to consider is just the fact that a hired voice talent or hired actor will be professional. We booked a recording studio and tried to save some money by using employees. Because one employee was too self-conscious to read or act out the script much of the day was wasted. So much for saving some money.

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Paul Wilson
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2017-08-06 20:02:34
2017-08-06 20:02:34
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Paul Wilson
's comment

While working around the staff everyday, one should be able to pinpoint those who are a bit more self-conscious introverts than those who are more confident in front of the camera. The reason your time was wasted is because someone neglected to be particular of whom they placed in the the video. It’s easy, depending on how many personalities are included in the filming, to rope in appropriate talent and given time for the speakers to learn their parts adequately. Being someone who writes and directs performances, this is one aspect I’m most certain of being true. The biggest issue in failing projects is in not taking responsibility for failures, but instead blaming others — perhaps those who don’t want anything to do with the project in the first place. Save your own time by being diligent in your efforts from the get go.

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4_a.m.
's comment
2017-08-07 16:39:33
2017-08-07 16:39:33
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4_a.m.
's comment

No need to be disrespectful. Your reply makes it seem like I blamed the employee for his poor performance. Nothing could be further from the truth. He’s a dynamic manager who’s outgoing and even experienced in public speaking. There was nothing to indicate that he would have any difficulty with this task. There was something about being in front of a microphone and in a sound booth within a professional recording studio that changed his normal personality. My opinion after this experience is that I didn’t want to risk future productions on amateurs performing the task of professionals.

MJ, The best part of opinions is that we all get to have one. I respect your opposing opinion and I’m sure you’re very successful in your role. I’m all for comments with opposing views but I become less interested in lively debate when someone makes it a personal attack. There’s just no need for it when all I’m trying to do is share with the community.

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2016-12-27 08:47:29
2016-12-27 08:47:29

Although humor is a delicate minefield to tiptoe through when discussing business at all, I disagree with the first portion of using actual employees for the taping. If a form is drawn up, including dates, names, the subject, and purpose of the video, with participant’s signature at the bottom BEFORE the taping, in addition to NOT participating in any action that they feel is inappropriate, bases are covered. As long as you maintain the paperwork stating the rate of pay, if any, and the dates the video is viewable and by what source, you should be fine. Cross those T’s and dot those I’s is all I have to say. It is worth it in saving money by making a few extra copies. Besides, do you have any idea how many will be jumping at the chance to help out and become “famous” in the office place? Do it smart and you’ll be fine.

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4_a.m.
's comment
2016-12-28 20:22:38
2016-12-28 20:22:38
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4_a.m.
's comment

Perhaps, but why take the risk when using stock photography or hiring a professional will cover your behind?

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