Video Marketing has been traditionally thought to be conjoined with products, services or informing consumers about upcoming releases in connection to the first 2. Half a decade ago video took center stage in education and learning with the concept of flipped classrooms, distance learning and MOOC’s become relevant with numerous providers offering their expertise to “convert” to your legacy content to a fluid video format with distribution including via portals or LMS systems.
Modern day consumers align their thoughts and actions to relatable media which they view on the web, modern day marketers swear by visual snippets which have an engaging personality and rich verbal content to capture consumers attention. The same principle holds true internally in organizations who look to promote innovative ideas or knowledge snippets for their internal audience, the ability to create, edit and distribute video content and track it with a single tool is a blessing in disguise.
Its all about making a solid start with a concept and backing it with content which is lapped up by your users, challenges of showing ROI and business impact will remain if one does not begin the exercise of creating video content and ensuring that learners are watching them and benefitting for them.
Every learning and development executive needs to have various tools at their disposal to create the right format of content to serve a specific kind of audience. Many teams may not have the time or resources to do a full fledged audience analysis to gather data on what medium would be most effective to transmit the learning information.This should not deter you from exploring education video as a viable option for the fast paced organization you proctor as an educator and trainer.
The ability to create videos in an engaging way is a boon in the modern day multi screen world. We have been hearing talk about intrinsic motivators for learners and the biggest push for content is the freedom of the learner to consume it on the go with minimal interaction with the content.
If you are starting out using video as an extension of your program and learning plans, Presenter Video Express is an excellent place to start.