Presentations should take advantage of the first and last item presented, as they have a higher retention rate (Tony Buzan). Creating Interest in what could be while associating to what already is (Nancy Duarte). But avoiding misunderstanding. Creating Meaning for the attendees by applying success in: Simplicity, Unexpectedness, Credibility, Concreteness, Emotion and Stories (Chip & Dan Heath). Dividing the Story in 3 Acts (Aristoteles). Starting with Why during the first quarter of the presentation, moving over to the How in Act 2 that covers 50 percent of the presentation, and ending with What (Simon Sinek).
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