I've been an eLearning designer and developer since 2005. In 2015 I started my own eLearning design company. To help promote my business, I began to create Adobe Captivate video tutorials on YouTube: https://YouTube.com/PaulWilsonLearning These videos are used to attract potential clients looking for a skilled eLearning designer and developer. This strategy has proved successful as I've worked with clients from all over the globe, helping them build highly engaging eLearning solutions. My YouTube channel presented an additional benefit of attracting aspiring Captivate developers to seek me out as a teacher. I now offer both online and onsite training on Adobe Captivate, teaching the skills users need to build engaging and interactive learning.