October 30, 2019
Achieve Learning Outcomes by Using Rewards, Scavenger Hunts and Memes to Improve Motivation
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October 30, 2019
Achieve Learning Outcomes by Using Rewards, Scavenger Hunts and Memes to Improve Motivation
Katrina Marie Baker works for Adobe as a Senior Learning Evangelist. Her independently operated consulting firm has advised organizations in aerospace, construction, healthcare, legal, retail, technology, and transportation. Katrina facilitates keynote sessions and master classes for learning professionals. She also maintains YouTube channel Learn Tech Collective. She has authored books LMS Success (2018), The LMS Selection Checklist (2018), and Corporate Training Tips & Tricks (2017). Katrina is a former Director of Technology with the Association for Talent Development. She has worked in people/project management and global training capacities for Fortune 500 retailer Whole Foods Market, and Global 100 law firms Cooley LLP and Latham & Watkins LLP. Previously, Katrina worked in music and video production for clients such as Disney Channel and Adult Swim.
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How to Improve Motivation And Achieve Learning Outcomes

Gamification and game-based learning encourage collaboration and competition amongst learners, which has tremendous potential value for your organization!  Games give your learners the opportunity to meet colleagues and bond over shared experiences.  They also “break up” a learning experience, giving your learners a different way of engaging with content.  Games are a great way to spice up a blended learning experience.

If you’re wondering how you could afford to roll out games for your learners, fear not.  There are a lot of ways to engage students without breaking the bank.  We recently discussed this topic in a webinar called Memes & Scavenger Hunts: Ten Ways to Improve Your L&D Program on a Budget (Check out the recording).

Have learners complete puzzles or create memes as part of a class activity.  Ask them to write blog posts or Slack entries to share with the rest of the class.  Or design a scavenger hunt that employees can complete in the office.  (More on that later.)  Completed tasks can earn points, badges, trophies, and other rewards within your learning management system.

Here are some tips to make game-based learning as effective as possible, both for the learners and your organization.

  1. Games Should be Challenging but Fair

Designing game-based learning requires finesse.  Game players should be encouraged to practice and master skills that are incrementally more challenging.  A good example of this is Pokémon Go, which keeps learners challenged enough to remain interested, without being so difficult that the game becomes frustrating.  Take a look at this article to find out how Pokémon Go is able to maintain this fragile balance.

When using games within your company, take steps to make sure competition remains friendly and productive. How? When assigning point values and scores to different game elements, consider the learners’ skills. Provide scoring that is customized to different learner groups. There’s a saying: If you judge a fish by its ability to climb trees or ride bicycles, all fish look stupid. Apply this thinking to your gamification metrics. Let individual learners earn points or badges based on their interests and job descriptions. If you score a sales representative and a technology support specialist on their IT skills, the specialist will have an unfair advantage. Assign each learner a relevant, tailored system of guidelines and criteria for participation.

  1. Make Sure Rewards are Desirable to the Learner

Sweepstakes are random but predicated on probability. The more tickets you buy, the better your chances of winning. If you want to effectively repurpose sweepstakes for corporate training, swap tickets for points. The more points learners score, the better their chances of winning a prize. As discussed in this webinar on social learning and gamification, prizes need to be something that your employees want. (When in doubt, ask them what they would consider a good prize.)  Gift cards and paid time off tend to be popular rewards in corporate training environments.

You can also allow employees to “purchase” one of several rewards using their points.  For example, you could allow employees with 500 points to rent a VIP parking spot for the next quarter on a first come, first served basis.

  1. Motivate Learners to Actively Explore

Scavenger hunts are fun. Even adults love hiding (and finding) Easter eggs. We do it in the yard, but we do it in movies and music videos too. In corporate training, we can use scavenger hunts to actively engage learners and get them to explore a physical or virtual environment. For example, you could ask learners to find the fire extinguisher or printer on their floor. Have them take a photo with the object – or even better, have the learner scan a QR code on the object to receive credit for finding it.

  1. Encourage Learners to be Creative

We all love memes. They’re good for a laugh, but like tweets, they’re also a great medium for delivering a concise, focused message.  Need a quick creative activity for your learners?  Ask them to create a meme that expresses their feelings or opinion about a topic you’re discussing in class.  And then have them write a short paper that expands on the sentiment expressed in the meme.  (There are lots of free meme generators available online.  You can also find free word cloud generators.)

We as instructors can use memes to add amusement to our course content.  Of course, select them carefully. They should entertain and motivate – not offend or distract.

  1. Focus On Performance Behaviors

We use points, badges, and other gamification techniques because we want to encourage employees to learn.  We want learning to result in increased productivity, better work habits, and other positive outcomes for both the employee and broader organization.

For example, let’s say sales of your company’s new product line are a bit shaky.  You’ve surveyed your sales representatives and found that they need help memorizing features and details related to the new products. You could design a scavenger hunt that requires sales representatives to search for and identify products that satisfy certain use cases.

When used correctly, game play leads to more learner engagement and better overall retention of new skills.  But how can you be sure you’re “doing it right,” promoting real development, and achieving your training goals? Use these best practices as the basis for gamification strategies and rewards. Make sure competition is fair and rewards are of value to learners. The key is to get online learners actively involved so that they are able to achieve desired outcomes and performance behaviors. Not be so swept up in the fun and games that they lose all sight of the objectives.

A learning management system (LMS) with gamification features can help you motivate employees by offering badges, points and other rewards. Adobe’s LMS, Captivate Prime, also allows you to track and report on gamification initiatives in real time to spot areas for improvement and offer ongoing support.

For more details, please write to Adobe Captivate Prime team at captivateprimesales@adobe.com.

5 Comments
2020-11-05 14:34:19
2020-11-05 14:34:19

Scavenger hunts are always a hit!

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(2)
2020-08-02 11:17:04
2020-08-02 11:17:04

Thanks Katrina

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(3)
2020-06-22 22:16:33
2020-06-22 22:16:33

Very informative. But at the same time you should not distract the learner too much.

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(2)
2019-12-17 08:18:41
2019-12-17 08:18:41

Very Informative and Useful!

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(5)
2019-12-12 19:39:33
2019-12-12 19:39:33

Nice article with useful information!

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