The concept of augmented reality was rooted in 1968 and with the changing times and upgraded technological updates, it has become easier to implement these concepts into reality. There are many use cases where AR and VR take a leading part in developing the solution to improve customer experience.

Augmented Reality and Virtual Reality: Complete Market Scenario and Astonishing Growth

Augmented reality is increasingly gaining more recommendations from the users. According to research, the net revenue of the AR and VR market has climbed the heights of 16.8 billion U.S. dollars and will still progress in the near future. Therefore, the increasing demand for AR and VR sets the market on the new path where both are ruling the technological inventions and future world. 

The initial development of AR and VR based solutions remained limited to certain sectors which included mostly the technology ones. However, with the change in technology and development approaches, through mobile applications, AR and VR have now expanded reach to every industry easily with delivering excellent solutions for customers in every niche and serving the best experience and enhancing customer engagement.

Retail Sector

Augmented reality has always found its way to reach the customers in the retail sector. Guaranteeing to enhance the existing experience of customers and also influencing their buying decisions, the retail sector has benefitted the most from implementing the solutions of AR and VR to its use. 

The worldwide spending on augmented and virtual reality is to surpass 20 billion dollars by the end of 2019, according to IDC (International Data Corporation). AR and VR enable live experience for customers in the retail industry by letting them try out the products practically without needing much effort to be made from the stores or the customers themselves. The 3D visualization enables customers to check and inspect the product on every criterion and decide whether the product fits into their requirements or not.

IKEA

This application has been introduced to free customers from the worries of searching for furniture that fits their home and also suits the environment. The IKEA PLACE application is available for iOS devices and enables the customer to try out the furniture in the live surrounding using augmented reality to understand if the furniture would fit the surroundings and space or not. The app solution makes excellent use of AR to imitate the exact furniture a user has selected and the dimensions with providing 3D view experience.

Warby Parker

Warby Parker avails users the facility to buy frames for their glasses online. However, the app solution introduces AR and VR concept by scanning the user’s face and suggesting the frames that suits them the most. Also, the app solution ensures to provide a try-on experience by enabling the same concepts again. While users can enjoy the excellent feature it offers, the app solution implements the AR and VR for iPhone X or higher. 

Mobile app development has been powering AR and VR implementation to a greater extent. Also, allowing most of the solutions belonging to different categories including the app like uber for handyman businesses, ride-hailing, delivery and many more to transform into a better solution, AR and VR have a long way to go through the mobile apps supporting the best approaches to be implemented.

Apart from being implemented in the mobile apps only, AR and VR concepts help drive the automobile sector also where they enhance the driving experience and introduce security and efficiency concerns for the drivers and passengers.

Automobile Sector

The automotive AR and VR investments are predicted to rise to 673,602.2 million dollars by 2025 which was previously noted at 213.0 million dollars in 2017 globally. With leading automotive industries considering AR and VR for their benefits and also providing the best experience to their customers through integrating the solutions working on AR and VR, the automobile sector will see a significant increase in augmented and virtual reality-based solution usage in upcoming years.

LAND ROVER

Landrover is aiming for developing a unique technology using AR and VR concepts at its best. They have named it as “transparent bonnet”. The Landrover is planning to offer their customers with a transparent bonnet of their car where they can see the land below and the type positions also to keep a check on the ground that they are driving on. The console also includes the speed information, tire pressure, and the ground condition to let the drivers know how they are driving.

Healthcare Sector

While the healthcare sector is boosting the use of the latest technology, AR and VR are the primary aspects of latest technology helping in the growth of better medical care and faster diagnosis services. AR and VR enables the doctors and physicians to connect with each other in real-time and also helps them examine the patient’s condition and their organs without needing to cut their skin open.

While the investment of AR and VR in the healthcare industry is estimated to reach 6.5 billion U.S. dollars by 2025, the physical devices aim to make healthcare services more affordable and also faster to reduce the death rate.

AUGMEDICS

A device named “XVision” has been invented by the company Augmedics from Israel. The device projects an AR image over the image a human eye catches and lets the doctor see the internal organs and structures of a patient beneath his skin without having to even put a single cut. The device enables X-Ray like view by filtering out the outer layer of skin and expose the inner structure of a patient. It makes use of a radiological device and a special lens that helps in scanning a patient’s body using the device the doctor is wearing.  

Cancer Research

Allowing better and improved diagnosis services, the use of augmented and virtual reality in cancer research aims to find out the reason behind cancer in youth and the particular DNA and behavior patterns causing it. Australian research teams have received funding to develop virtual reality-based tools for conducting better cancer research and these tools will be used for studying the biological patterns and information that are similar in young cancer patients.

Education Sector

The majority of augmented reality and virtual reality-based solutions have been implemented for the best outcomes in the education sector. The ability to let the user experience an out-of-the-world experience and proving to be effective to let the user develop thorough understanding are the primary advantages they offer for better education. The education sector will attract 36% of investments for AR and VR in the upcoming years and the numbers rank it at the 3rd position in the list of sectors implementing AR/VR at its best.

Virtual Reality in Classrooms

Using the gears dedicated to VR, the learning can be made fun easily. Taking up the initiative, Lenovo has started “Lenovo Virtual Classrooms” where all the required devices are made available for teachers and students alike to offer them an excellent experience. The kit consists of more than 700 virtual journeys collected from Google Expeditions. It helps in making learning a fun experience by allowing teachers to deliver a better understanding and lesson over a particular topic.

AR and VR Based Development: Increasing the Pace with Efficiency

The journey towards augmented reality and virtual reality has just begun. There is more to come than what is visible with the bare eyes. The increasing demand for AR and VR based solutions has influenced greater changes in the development industries also. Pairing off the mobile apps with AR and VR concepts, businesses are increasingly becoming more open to the use of AR and VR and it is leading us to a future where everything can be efficiently controlled and managed along with improving the user experience.