December 11, 2019
12 Principles of Multimedia Learning Relevant to Video – from Richard E. Mayer’s work
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December 11, 2019
12 Principles of Multimedia Learning Relevant to Video – from Richard E. Mayer’s work
Instructional Designer, E-Learning Developer,  Learning Enthusiast and Strategist.  
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If you’re developing video courses, here is a quick summary of 12 principles developed by Richard E. Mayer, which you may want to familiarize yourself with for the best learning outcome:

1. Multimedia – People learn better from words and pictures than from words alone

2. Coherence – People learn better when extraneous information is excluded

3. Signaling – People learn better when cues are added that highlight the key information and its organization

4. Spatial and temporal contiguity – People learn better when words and pictures are physically and temporally integrated

5. Pre-training – People learn better when provided with pre-training in names and characteristics of key concepts

6. Segmenting – People learn better when information is presented piecemeal rather than all-at-once.

7. Modality – People learn better from graphics and narration than from graphics and printed text

8. Personalization – People learn better when words are presented in conversational rather than formal style

9. Voice – People learn better with a standard-accented voice

10.  Embodiment – People learn better when on-screen agents display human-like gestures and movements

11. Animation – People do not necessarily learn better from an animation than from static diagrams

12.  Image  – People do not necessarily learn better by having the image of an instructor on the screen

Also, check out this great lecture by Mayer, explaining his principles.

https://hwpi.harvard.edu/hilt/blog/principles-multimedia-learning-richard-e-mayer

8 Comments
2021-12-08 04:51:24
2021-12-08 04:51:24

thanks for the share!

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2021-12-08 04:50:28
2021-12-08 04:50:28

i hadnt heard of richard mayers before

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2021-12-08 04:50:04
2021-12-08 04:50:04

wow this is so cool!

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2020-11-24 17:54:41
2020-11-24 17:54:41

Excellent resource! Thanks for sharing, Agnes!

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2020-04-10 03:10:59
2020-04-10 03:10:59

I may look deeper into these principals, thanks!

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(1)
2019-12-27 16:01:04
2019-12-27 16:01:04

Thank you for sharing this link by Richard Mayer!

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Angela Lesperance
's comment
2020-01-29 00:49:21
2020-01-29 00:49:21
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Angela Lesperance
's comment

Thanks for your comment, Angela.  Great to see you in the forum.

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2019-12-18 10:06:04
2019-12-18 10:06:04

Thank you very much for this. I’ve read e-Learning and the Science of Instruction by Richard E. Mayer and Ruth C. Clark and they look at these principles in more depth. Thank you for the link to the presentation Mayer gave at HILT.

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