The new eCommerce trends are emerging in 2020. And most eCommerce owners are adopting these new-age techs that enhance the shopping experience of their customers.
The new trends are emerging that change the whole game of eCommerce shopping in 2020. And you have to keep up with those eCommerce trends to outperform your competitors.
In the past decade or so, eCommerce has seen enormous growth. Also, this year the eCommerce will see major shifts happening. As we speak, in 2019 the global eCommerce industry has reached $3.5 billion in sales, which is 14% of the total global retail sales. And we can surely predict that this is going up in the coming years as well.
But innovation is necessary for every sector to continue its exceptional growth. And it’s high time that the eCommerce sector needs to have innovation and new trends to increase year over year growth rate. Because new generation consumers are now demanding excellent shopping experiences. And to fulfill their demand eCommerce industry leaders must have to innovate and adopt new trends.
In this guide, we have come up with the 10 best eCommerce trends that you should adopt in 2020. So, let’s get started.
Ethical eCommerce Trends:
Consumers are becoming aware about the effects their consumption of various goods and items is having on the environment. There are movements like climatestrike happening all over the globe. And due to that, consumers and other environmentalists are putting pressure on governments.
As per the Nielsen Survey, 81% of people strongly feel that companies should help in one or another way to improve the environment. Another survey found that around 68% of online shoppers considered the sustainability of products as an important thing before making any purchase. So, awareness in consumers is rising, and therefore, the demand for ethically produced goods will rise in 2020.
Mobile Shopping and Payment Wallets:
With the increase in the usage of mobile devices, mobile commerce is on the rise. As per Statista, around 53% of the global traffic comes from only mobile devices. And it has become an important part of people’s life. In the US, 4 out of 5 people shop online and around 50% of them do it through mobile. This number is even higher for European countries. So, eCommerce owners have to think about how to provide the best shopping experience on mobile devices. Because these numbers are not going to go down, it’s going to go up.
Also, for ease of payments on online shops every tech giant is coming up with their payment wallets. So, if you are a newly emerged eCommerce owner or have an existing shop, you should have to facilitate your customers with mobile wallets for ease of payment.
Headless eCommerce:
Ecommerce developers and industry leaders have picked up the headless eCommerce as a hot trend for the year 2020. It allows eCommerce developers to decouple the presentable layer of a website from eCommerce functions. Due to this, the content of service can be presented in a more personalized way to the customers.
Headless eCommerce means that the use of platforms like Magento doesn’t necessarily require pre-designed storefronts. The data stays separate from the frontend and will be retrieved via the backend through the use of APIs. Headless eCommerce gives full creative control of the storefronts to their retailers. Therefore, its adoption in 2020 is going to ramp up.
While talking about Magento, it’s necessary for Magento eCommerce store owners to keep up with the pace and adopt new technologies. And for that, upgrading your Magento platform to the latest version would give a lot more advantages for you to be more creative with your store.
Voice Commerce:
Voice assistants are becoming more and more popular these days. By 2023, there will be 8 billion devices that will have one or another voice assistant in them. And not only that, voice commerce will grow to $40 billion by 2022.
Shopping through a voice assistant is fun, intuitive, and you don’t need a mouse or keyboard. It is a perfect way to order products for multitaskers. The voice assistant technology still needs some development but once it is fully equipped, it will be the leader for ordering online.
Chatbot Assistant
Chatbot assistants are one of the biggest eCommerce trends that online store owners are going to adopt in 2020. With a massive 24.3% CAGR, chatbots are the first choice for 45% of the customers to initiate a conversation regarding their queries.
And this number is going to rise as more and more people prefer to chat with bots and other self-service tools. The reason behind that is the fast response system of these chatbots. And as per eCommerce expert, 80% of the businesses will implement chatbots into their system by the end of 2020.
AR enhances the Shopping Experience:
The downside of shopping online is that shoppers can’t see and feel products in the comfort of their homes. But with AR, it is possible to do that. You can perfectly visualize products at home and in your life. As per the one report by Gartner, 100 million shoppers will shop online using AR tech by the year 2020. However, the adoption rate for this tech is not that much yet, but many eCommerce industry leaders have predicted it to be the future of online shopping.
Personalized Experience is a Win:
Ecommerce personalization means catering to the needs of an individual against a broad audience. Rather than implementing one size fits all approach, it focuses on personalizing the shopping for customers based on their past behaviors. The important aspects of customers’ journey, which includes on-site browsing, social media activity, emails, and other things are personalized by eCommerce retailers. And as per one statistics, more than 80% of the customers would buy from the online store, which provides a personalized shopping experience.
AI and ML Based Ecommerce:
AI and ML are one of the hottest trends for eCommerce businesses. Thanks to them, it has never before been more easy and powerful to provide a personalized shopping experience by an automated system as it is now. AI and ML are growing more popularly now and that too in the eCommerce sector. Mostly they are used by eCommerce owners for search and product recommendations.
On the basis of the habits of the consumers, the automatic product recommendations have become more elusive that match the customers’ preferences relating to their choice of color, brand, budget, and other factors. Therefore, implementing them in your eCommerce system would be a wise decision.
Progressive Web Apps:
The next evolution in the eCommerce mobile app market is the use of PWAs. PWAs provide a completely seamless experience of shopping just like a native app does on the mobile. Also, its development cost would be cheaper than building an actual app. Therefore, most merchants are adopting this new-age tech to target their mobile customers in a more effective way.
Use of Social Network for Ecommerce:
The use of social media is on the rise and so is social commerce. Brands are now able to create their shops on social media platforms like Facebook and Instagram. These platforms allow users to purchase from there without leaving the platform. This ease of shopping attracts many social media users, which in a way converts them to regular customers and increases sales and revenue of the eCommerce businesses.
Conclusion:
As the year 2020 progresses, the use of these new and innovative trends are likely going to go up. We have presented the few best trends that eCommerce businesses have started to adopt, but there are still many trends and practices that need to be explored. Only time will tell what we can expect from eCommerce, which is now full of advancements.