Engage your customers with personalized training content. Equip them to better adopt your products/services, thereby driving predictable retention and upgrades. Use Adobe Experience Manager (AEM) Sites, Adobe Captivate Prime and Marketo Engage to drive more effective marketing of training for your customers. Track consumption behavior to generate insights, score leads and drive stronger upsell and retention marketing campaigns.
Did you know that integrating a few Adobe products could result in a rather holistic learning platform?
I’m specifically referring to Adobe Experience Manager (AEM) Sites, Adobe Captivate Prime and Marketo Engage.
Attached here is a 2020 white paper by Adobe Captivate Prime Product Management that discusses precisely this. There are a whole lot of advantages of course when you integrate one Adobe product with another, simply because they work well together. Having said that, it does not necessarily mean you cannot use each of these exclusively/ in combination with a non-Adobe product just as well.
This paper looks at 7 ways to drive customer education using the combination mentioned above. Of course, this is a Captivate Prime centric document and the focus is on the learning platform as always. This year has seen some great strides forward for Prime, especially keeping in mind the user experience. We have a whole new learner homepage and the UI lends itself so easily to customization.
On the whole, taking a personal approach is extremely important in our holistic view to creating a learning platform. Do read this document to learn more about our approach to your customer education.
Wishing all of you Happy Holidays!
If there are other areas of Prime that you would like to see covered in these kind of documents and blogs, or if you have any other feedback for us please do write to jaisim@adobe.com
Nice share, thank you!
The idea to train and educate seem more obvious (IMO), but I wouldn’t have thought too much to implement gamification for customer education…makes sense for sure, just not sure how I might position it to business partners that must sign off, if for example they felt it was more a novelty.
Would you happen to have seen or have examples of gamification used for customers?
Hi,
So you can use gamification for customers, for partners, for any kind of learners really. It depends on how you want to set up your LMS. For example, this website: https://expertzone.microsoft.com/ is all about using gamification to motivate learners who are customers .
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