‘Getting to Know Your Boobs’ aims to equip users with the confidence and knowledge about all things boob health through interactive activities, bright, branded graphics and an empowering tone of voice!.
Breast Cancer awareness charity CoppaFeel! educates and reminds every young person in the UK that checking their boobs isn’t only fun, it could save their life – this module, supported by Avon, provides users with everything they need to know for themselves, as well as what they need to share that life saving message.
We, at Onclick, customized Captivate to make the module look bespoke, with clear branding, making it instantly recognizable as a “CoppaFeel!” product. Alongside, we used the whole Adobe Creative Suite to develop assets for the module.
Using a consistent and empowering tone, alongside interactive elements, instils confidence in the user to positively promote and celebrate this wonderful charity, whilst reinforcing their important message in an unforgettable way.
I was sold on the title alone! I love that the presentation focus on awareness for younger women and not just women of age groups that the cancer may commonly impact!
I can also appreciate the minimal creative fonts that look great yet avoid use for the main content.
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