Relationships

Developing and nurturing effective partnerships continue to become more complex, and businesses attempt to expand globally. Partners need to be aligned to both customer and organizational outcomes. Customers have ever-changing needs which often require the partner ecosystem to evolve at the same pace. Partnerships and channel organizations are not only focused on transitioning from transactional to dynamic partner ecosystems.

It is important to understand that customer expectations are also forcing partners to define new partner relationships. Organizations are experiencing an increase in non-traditional partner-types — as well as expecting their partners to do more.

Aligning business objectives with partner objectives is creating greater value and impact. Mature partner ecosystems need partners to increase their capabilities and align themselves with the business goals of the organization they are working with to create greater value.

According to a 2023 Accenture study:

How Learning Helps the Partner Evolution

1. Certifies partners to provide the right solution to customers at every point in the journey
2. Builds partner capabilities in existing and emerging areas
3. Engages and motivates partners to go above and beyond

Partner Learning Academy Bridges Knowledge and Performance Gaps

A Partner Learning Academy is a self-service approach that addresses partner knowledge-gaps through guided learning programs that keeps them on track for continuous progress. It drives engagement through features such as gamification, rewards, course recommendations, and social learning communities.

The right solution helps organizations to:

– Deliver live and on-demand training to build global standards

– Personalize learning to enhance performance

– Measure how learning impacts partner performance