Check out this new case study – it explores how ThinkBuzan expanded their business opportunities by creating engaging eLearning an mLearning with the new Adobe Captivate 8.

Rapidly producing visually compelling e-learning content is helping a pioneer in visual thinking sell its innovative software applications. ThinkBuzan uses Adobe Captivate to educate potential

customers about its Mind Mapping technique. By promoting its flagship iMindMap app with eLearning content,
ThinkBuzan has nearly quadrupled its organic search click through rate and boosted sales by 22%. Adobe Captivate accelerates development times by automating how ThinkBuzan authors responsive, multi-screen eLearning with HTML, CSS, and JavaScript. Plus, the integrated toolkit in Adobe Captivate supports smooth workflows with other technologies such as Adobe Photoshop, Adobe InDesign, and Adobe PhoneGap Build. “We test and experiment very quickly, we easily update the content of our eLearning courses, and we provide the content online or as mobile apps—making it convenient and accessible to users,” says Oliver Spear, multimedia designer, ThinkBuzan.

“Adobe Captivate enables us to rapidly create rich and interactive content that engages our customers and gets them on board with our software 50% faster than before.” http://adobe.ly/YDULdd