A friend, Thomas, wrote me this morning asking this question – how can I motivate my learners? It’s an incredibly universal question. One that I have thought about quite a bit. I thought others might enjoy reading my reply – and it might make for an excellent conversation starter. It’s worth noting that we were talking about motivation in the specific context of learners using Adobe’s LMS (Adobe Captivate Prime.) Below you’ll find my response:
1. Communicate relevance: Use the announcement system to invite people to explore a bit of content that benefits them. For example – a course designed to boost sales, or a common tech problem explained, perhaps some particularly video heavy or short form piece to start. You can also use alternative company channels to communicate the purpose / relevance of the training- market your initiative based on it’s alignment to the company business objectives. Don’t be shy about branding it, and explaining how the project can help the organization meet important goals.
2. Use their desire to demonstrate mastery to supervisor and colleagues. For example- use the gamification solution to award points for first to access content (You’ll find it on the instance of a course under gamification options – admin mode.) You can use the announcement system to notify them of the opportunity. Publicly recognize those individuals that are doing training. Push messages via newsletters and your company website about recognition for achievements – even consider announcing when people achieve / master a given skill. Perhaps even recognize it with awards.
3. Craft the messaging as opportunities to get ahead, and invitations – rather than requirements. This one is a little counter-intuitive. Use the skill requirement engine to assign job appropriate skills to employees – but not specific courses. Ensure you message them about how to search for skill aligned content that will help them master the skill(s) that they have been assigned. Message about the importance of the skills you assigned – to the overall business strategy for the current quarter. This added sense of autonomy should encourage them to self-enroll.
What do you think? What methods are you using to motivate your learners? Have you got any success stories? Failures? Hot tips? Pitfalls?