Millions of dollars are spent on creating the best user experience for customers through a website or a mobile app. Designs curated need to be intuitive, creative, and enjoyable.
From understanding why, you must provide a good user experience to learning about user behaviors; the basics matter.
Millions of dollars are spent on creating the best user experience for customers – whether it is through a website, or a mobile app. Designs curated need to be intuitive, creative, and enjoyable.
One of the ideal ways to achieve or improve an app’s user experience is to start from the very beginning. From understanding why, you need to provide a good user experience to learning about user behaviors; the basics matter.
The Importance of Good UX
Why is it essential to understand the significance of good UX (user experience)? For bad UX can make your brand an ‘unused application’ and that will be the death of brand loyalty.
A positive UX can increase user satisfaction, engagement, and loyalty, while a poor UX can result in frustration, abandonment, and negative reviews. A well-designed UX can also improve efficiency, accessibility, and usability, leading to increased productivity and revenue.
Good UX or a visually appealing design is known to have a positive impact on customers as a seamless experience can boost customer satisfaction. This in turn, can also help retain loyal customers through positive purchasing decisions.
Ultimately, it all starts with good UX and ends with a satisfied customer who will become your brand advocate.
Improving an App’s UX
The basic steps to improve an app’s UX revolve around specifics commonly associated with user behavior. When designing, you need to follow a level of consistency. Here are some of the UX features that you could consider for your app to shine.
Conducting UX research
Research becomes important in industries where change is constant. The UX UI industry is no stranger here because every month or year, you either have new tools for designing or new trends that are changing it all for good.
Due to that, the importance of conducting research cannot be undermined. Without research, you will be behind the competition and won’t be able to keep your users up to date. Furthermore, since AI (Artificial Intelligence) is increasingly getting popular, only through thorough research can you understand the progress.
Conducting research also means understanding what your competition is up to and how they can generate user experiences for their customers. This way, you can look at notable changes between your brand and theirs.
Considering the fact that you also have professionals like UX researchers, it is easy to understand the significance of research in our day and time.
Assess UX trends
Related to research will be assessing the pulse of the market. Making UX improvements without understanding the ongoing trends is like working without having a clear objective. One needs to be up to date about the current UX trends to suggest improvements.
You can gain insights about ongoing changes to app installations, session duration, uninstallations, and more by examining peers and competitors. With this data, you can check other metrics, such as Monthly Active Users (MAU) and Daily Active Users (DAU).
By combining the data, you have collected, you can introduce new features to users to stay with UX trends. Once the features are locked and loaded, you can continue usability testing to ensure that the new features are in line to optimize the user experience.
Optimize the search feature
The point of opening an application is to achieve something or to take action. Be it the purchase of a product or receiving information; users want to gain something a thing or two from your app. And that means you must have a top-notch search feature.
A search feature, that needs to be processed right from the development stage of an app, is vital for users to find links and improve the usability of your app. However, if your app includes poor navigation, the effects will be drastic and to the point where users look for alternatives.
Mobile heatmaps
Mobile heatmaps are an important feature as it uses visual representations to showcase the most engaging elements of your app. These heatmaps visually tell you what is working or not for your app.
They also shed light on which are the more effective buttons, giving you an idea of what to change about your app’s UX. This way, you can target specific areas of your app and look to improve the UX effectively.
Moreover, the added information you receive from session recordings will further explain why people are avoiding your app.
Mobile app session recordings
Session recordings are known to be a fundamental step in improving app UX as it takes you closer to user behavior. These recordings highlight how users scroll through your app, what they click on, and, more importantly, how they interact with your app.
You also have filters to choose from, so you can be more specific with the information you want to gain. There are two main types of filters that you need to know. Location-based filters will involve the IP address and country, and event-based filters will involve page scrolls, add-to-cart clicks, and so on.
Once you have locked in on the filters that are right for you, it is time to look inwards:
- Understand software glitches and remove the same to improve user experience.
- Examine mobile app design inefficiencies and prevent users from facing any struggle.
- Rectify coding errors and bugs to provide a seamless experience.
- Examine the interactive quotient of your mobile app and understand what works for you.
With such insights, you can also frame a new information architecture and use those points to help in UX designing.
Funnel analysis
It is all about understanding your user’s behavior a bit more. Through Funnel Analysis you can record the flow of visitors to a website or app in relation to conversions. It tracks the user journey and helps you look into different ways to understand the needs for optimization.
Since the results are meant for specific funnel sets, you can use them to identify barriers that prevent people from purchasing a product or performing an action on your app. In doing so, you are bound to witness benefits like those mentioned below.
- Funnel analysis can determine where high-quality visitors come from.
- These analyses will also highlight where visitors are leaving, thus leaving room for you to analyze what needs to be changed on your app.
- With the information you receive from funnel analysis, you can also make key decisions affecting your business’s stakeholders.
In-app messaging
In-app messaging is a sure shot way to make your app more interactive and approachable. It acts as the first level of problem solving for customer-related issues. The feature doesn’t just adhere to subscribers but all users.
It does a fine job of communicating the value of your app and also convinces users to make a purchase or perform a definitive action. Moreover, in-app messaging comes loaded with suggestions for every situation.
- It provides key reminders about pending items in carts.
- Requests push notifications without making any code changes.
- Raises the user experience with carousel posts that also include prompts.
- Implements surveys to gain customer feedback.
- Requests users to rate the app.
Top Mobile UX Trends to Be Aware of in 2023
The rise of AI in designing
The use of AI in designing has been a long time coming. We already have generative AI technology that can be found in Photoshop’s ‘Face-Aware Liquify’ feature, in Illustrator’s ‘Global Edit Tool,’ and more.
By using AI, designers are already analyzing user requirements and moving forward to create client-centric products. It all comes down to providing a highly personalized user experience, and with more AI-based tools in the pipeline, AI and UX will be collaborating in the future.
Be it for apps or websites, UX designers can always rely on AI, although experts suggest that things are yet to reach their full potential. So, look for AI to create waves in UX design as it stands tall as one of the top trends in 2023.
Migrating from Adobe to Figma
Developing a mobile app requires using design-centric tools that provide the resources to help you navigate a good user interface. Designers, based on their requirements, will work on prototypes, look to gamify an app to increase guest engagement, and do a lot more.
But when it comes to the type of tools they use, the answer may lie between Adobe XD and Figma, although a significant trend for 2023 suggests that Figma may be preferred. With the $20 Billion takeover of Figma by Adobe, users were led to believe that Figma may die out.
However, according to Dylan Field, Figma’s CEO, and co-founder, the application is expected to operate autonomously. Figma could be used more, thanks to the inclusion of Adobe’s technology in specific aspects such as machine learning, digital imaging, etc.
Since Figma is also the preferred route for a collaborative tool, it could mean the end of the road for Adobe.
More motion designing
Motion designing wasn’t always considered the right way to optimize the user experience. In the past, if a particular app had motion graphics or animations, the development team would reduce the quality and size of the application as they focused on increasing the app’s speed.
But in the era of 5G, such problems are non-existent; thus, motion designing has become a trending topic. Designers can now create stunning animations as it keeps the apps more engaged and plays a vital role in developing the user experience.
With motion graphics, you can
- Modulate a cost-effective approach for developing an app’s UX.
- Formulate your app into an established brand as the shareable quotient of your app increases.
- Engage more with your user for 85% of customers prefer video content.
- Increase traffic, as animation or motion graphics are always seen as a medium to have more leads.
Scrolling + Storytelling = Scrollytelling
Narratives are a part of everything. From story books for little children to even brand formations, everything has a narrative. And in 2023, amidst design trends like the Hover Effect, you also have Scrollytelling, a delightful combination of scrolling and storytelling.
Considering the current generation’s obsession with scrolling, this trend aims to provide a visual narrative that keeps expanding as you keep on scrolling. Be it through videos, images, animations, or other graphics, a story will be conveyed, and that can also be considered a lead generator.
Common Mobile UX Design Mistakes
Overloading the interface
UX design mistakes are standard but are also avoidable. And the best way to ensure that your app is free of such clutters is to be aware of them before designing your app. One of the common mistakes in this regard is filling your interfaces with buttons, videos, text, images, etc.
While your interface does require these, you don’t have to overload them with these actionable features, as your user may need clarification. In the age of minimalism, overloading your interface is unnecessary.
So always remember this error and note it in your not-to-do list while designing a mobile app.
Wrong use of jargon
Keeping communication between brands and users simple and direct leaves less room for confusion. Apart from using brand-specific terms, you should also ensure that the rest of the content aligns with the brand’s image and is understandable to a general audience.
The only way one can go wrong in this regard is through the wrong use of jargon. Vague phrases and terms are a terrible example of improving user experience and can also reduce the number of users for your app.
Missing CTAs
CTAs or Call to Action informs users about the next move and convinces them to perform a small task. These small visual buttons are meant to drive leads and take the app to greater lengths, which is an important part of UX.
- Read more / learn more
- Click here
- Sign up
- Join us and subscribe
These are some of the most common CTAs used from time to time.
Forgetting about app architecture
Mobile app architecture includes the rules, patterns, and other requirements that frame a mobile application. When put together, these rules provide a definitive pattern and keep the developer informed about the size of the app, which later dictates the cost of an app.
While following a well-defined structure helps you enter a smooth flow, going against the same could lead to many problems. Due to that, forgetting about app architecture is another mistake that people tend to commit.
Conclusion
The basics that improve an app’s UX are also the critical ones that help you set up a solid design foundation. Conversely, if an app lacks a few things, you will immediately be aware of the same through feedback, lack of conversion, and more.
And now that you are aware of all the proper steps in improving the user experience, put them to use and look towards exploring results.
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