How can I motivate my learners?
May 4, 2017
How can I motivate my learners?
May 4, 2017
Group Technology Evangelist
Staff 44 posts
Followers: 227 people

A friend, Thomas, wrote me this morning asking this question – how can I motivate my learners? It’s an incredibly universal question. One that I have thought about quite a bit. I thought others might enjoy reading my reply – and it might make for an excellent conversation starter. It’s worth noting that we were talking about motivation in the specific context of learners using Adobe’s LMS (Adobe Captivate Prime.)  Below you’ll find my response:

1. Communicate relevance: Use the announcement system to invite people to explore a bit of content that benefits them. For example – a course designed to boost sales, or a common tech problem explained, perhaps some particularly video heavy or short form piece to start. You can also use alternative company channels to communicate the purpose / relevance of the training-  market your initiative based on it’s alignment to the company business objectives. Don’t be shy about branding it, and explaining how the project can help the organization meet important goals.

2. Use their desire to demonstrate mastery to supervisor and colleagues.  For example- use the gamification solution to award points for first to access content (You’ll find it on the instance of a course under gamification options – admin mode.) You can use the announcement system to notify them of the opportunity.  Publicly recognize those individuals that are doing training. Push messages via newsletters and your company website about recognition for achievements – even consider announcing when people achieve / master a given skill. Perhaps even recognize it with awards.

3. Craft the messaging as opportunities to get ahead, and invitations – rather than requirements. This one is a little counter-intuitive. Use the skill requirement engine to assign job appropriate skills to employees – but not specific courses. Ensure you message them about how to search for skill aligned content that will help them master the skill(s) that they have been assigned. Message about the importance of the skills you assigned – to the overall business strategy for the current quarter. This added sense of autonomy should encourage them to self-enroll.


What do you think? What methods are you using to motivate your learners? Have you got any success stories? Failures? Hot tips? Pitfalls?

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May 18, 2017
May 18, 2017

Allen, thanks again for offering your insights on this topic!

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May 13, 2017
May 13, 2017

Love that approach, Joe

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May 6, 2017
May 6, 2017

In all the Captivate classes I teach, I introduce important design principles because so many come to the class not knowing anything about proper learner approach and design.

One of the factors I bring up is to stop asking the question “What do we need to teach?” without asking “How does this benefit the learner? Why should the learner learn this?”

Knowing why the learner needs to learn the content usually leads directly to in what situations does knowing the content help on the job. This then makes it much easier to envision case-based scenarios that challenge the learner and make the learning much more engaging.

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May 18, 2017
May 18, 2017
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Anonymous
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Joe, I agree with your point as well.

Making learning engaging, I think holds merit to motivate learners to learn (as Tammy Moore carefully outlined in the opening comment).

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