In the face of rapid technological advancements and shifting consumer preferences, businesses face the perpetual challenge of not only attracting but also retaining customers. As markets become increasingly saturated with options, cultivating a loyal customer fanbase emerges as a strategic imperative for sustained success. Using personalized learning to forge enduring customer relationships by meeting each of them wherever they are, can act as a pivotal tool to augment an organization’s customer experience efforts. However, driving personalized learning means building a strategy that supports the long-term vision and scale-up efforts, engaging the right stakeholders and also selecting the right technology.

Panel Speakers:

1. Kaitlin Davis
   Sr. Program Manager, Small Business Digital Ready CSR
   Verizon
2. Brian Whipple
   Marketing Technology – Customer Education
   3M
3. Dwij Chatterjee
   Principal Product Marketing Manager
   Adobe